Future of Food Institute

We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights.

In collaboration with other impact-driven food-chain organisations we enable and seduce consumers to make more sustainable food choices.

Consumer Research

We offer full service market research. Our aim is to help our clients to understand their consumers so that they will successfully achieve their sustainability goals.

We support brands, retailers and authorities in sustainable product development and communication by providing crystal clear consumer insights.

Our Manifesto

Check out our manifesto to understand what we do and why we do it.

Insights and Trends

We curate and publish findings of what’s going on in the fast changing food world. Be the first to know about research findings, product introductions and developments worldwide.

Online Nudging Leads to 7% Higher Sales of Fruit and Vegetables

Does nudging work for online shoppers? The answer is yes.

Pop-up Sustainable Supermarket Opens in Amsterdam

45 scale-up brands bundle their advertising power, joined by retailer Albert Heijn.

New Lidl Campaign Stresses Affordable Sustainability

Discounter Lidl Belgium launched a new campaign that aims to rid consumers of the idea that sustainable is synonymous with expensive.

Food Forum: our easy insight solution

An easy and accessible solution delivering consumer insights you need. A group of motivated consumers is ready to help you out.

Restoring Trust in the Food Chain

Together with 178 participants from 13 countries, we co-created 12 strategies that can lead to a healthier and more sustainable diet, and a higher acceptance of food innovation.

Can Restaurants Charge for Serving Tap Water?

Yes, our study shows that Dutch consumers are willing to pay for the sustainable option, under certain conditions

Dutch Quality Marks From the Consumer’s Perspective

61% of the consumers in our survey indicate that labels help them make better food choices.

Read about what we do and why

Interview with the founders of the Future of Food Institute.

Some of our clients and partners

We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight.

We are the insights partner of choice for food companies and non-profits that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.