Learn and be inspired during our Insights and Inspiration workshops. Since we started, we at Future in Food Institute have gathered a wealth of insights about consumers and sustainable food. And we can’t wait to share this. Or even better, help food companies apply this knowledge, to be successful in marketing their sustainable foods.
Trends, best practices and consumer insights
In these workshops we share what we already know. And we help you to apply this knowledge in your specific market and your specific target audience.
The set-up is modular. Each module is a combination of sharing knowledge and applying this knowledge. Each workshop can contain 2 or 3 modules. These are a few sample modules that can be part of your workshop:
- Sustainable food trends: what’s going on in society?
- Food impact: what is sustainable and how big is the impact of several steps in the food chain?
- Consumer segments: who should we target and how?
- Barriers and drivers for sustainable behaviour: which buttons can we press?
- Communicating sustainability: what messages work?
We offer a modular four hour workshop, in which we deep dive into the sustainable food consumer. Each workshops can have 8-12 attendants, to optimize interaction.
Tell us what you want to learn
During an intake the goals and available modules will be discussed and the final set-up of the workshop decided. Every workshop is concluded with a written debrief.
Results of the workshop:
- Foundation for strategic choices and product development
- Tangible and applicable insights about the sustainable food consumer
- Applied insights transformed into concrete marketing actions, aimed at achieving maximum impact
- First draft of an insights-based value proposition
- Advice about next steps in insight generation: how to develop the company’s consumer centricity
The exact output depends on the goals obviously and will be discussed during the briefing session.
The investment depends on the set-up and the amount of preparation needed. Prices start at €750,-. We offer special discounts for SME’s and start-ups.
If you want to know more, contact our Research director Durk Bosma.
We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight.
We are the insights partner of choice for food companies and non-profits that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.
