School of Trends

We help you define the future of your category by combining relevant food megatrends with intriguing innovations that are already happening.

What is the School of Trends

The School of Trends combines our food megatrends framework with our international network of curious food-loving students who explore food innovations and trends worldwide.

This provides you with:

Compelling examples of food trends, innovations and best practices in your category,
The fuel you need for food innnovation and concept development,
A whole lot of inspiration and insights into the developments that are relevant now and in the future.

For an example of an outcome in the ambient foods category, click here.

Why

Having an overview of emerging trends enables you to be ahead of the game. It will give you ideas of what consumer needs are not yet met and understand where there is room for innovation.

While you cannot predict the future, with the right knowledge you can be prepared for future developments that will have a crucial impact on the future of your category.

How

We have a dedicated team of students that are trained to spot food trends and innovations.
They find compelling examples of food innovations in your category. Check out some examples here, here, and here.
Their findings are curated and reviewed for relevance. We then link their findings to the known megatrends.
We provide an overview of the most inspiring innovations and relevant developments, now and in the future.

*Are you a student looking to be a part of our School of Trends? Follow this link to find out how to sign-up.

Have a question?

We love to tell you more, so feel free to contact us for more information or fill in the form at the bottom of the page.

What we do

Strategy

Innovation

Advertising

We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight.

We are the insights partner of choice for food companies and non-profits that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.