We are Future of Food Institute
We help sustainable food brands, retailers and governmental organisations innovate faster and communicate with more impact. We help them develop the right products, for the right consumers, with the right message.
We do this by offering accessible and crystal clear consumer insights from qualitative and quantitative consumer research.
Click on the button below to download a one page summary of who we are and what makes Future of Food Institute different.
Durk is a market research architect with more than 25 years of experience. He has been working as an entrepreneur in the insight business since 2005. He is the writer of a much-appraised market research book dealing about how to set up effective market research studies, after finding out the real research questions (‘What’s the Question?’). He learned the trade at Research International and learned how insights are applied by marketers at Pepsi and KLM. In 2022 and 2013 he was nominated ‘Researcher of the year’ by the Dutch trade organization MOA.
Eva is a consumer researcher with a keen interest in innovative research methods, choice architecture, and personality psychology. She completed a Master of Science in Psychological Research at Lund University, where she wrote her thesis on social (media) influence on young adults’ food choices.
Eva has been part of the Future of Food Institute team as a researcher and online community manager since November 2020.
Lauren is a researcher committed to just, evidence-based food system sustainability transition. She completed her bachelor’s degree at University College Maastricht. She then earned master’s degrees in Sustainability Science, Policy and Society at Maastricht University and in International Development within Radboud University’s AMID program. She wrote her master’s thesis about the influence of EU intellectual property legislation in the seed sector on the rights of rural populations. Lauren is passionate about the intersections between sustainability, health and food systems.
Suvi is a consumer insights specialist and a research manager with a solid background in leading quantitative and qualitative market research projects for high-profile international clients. With a background in behavioral sciences and consumer research, she likes to take a data-driven approach to tackle complex questions in the consumer landscape. She has a strong interest in sustainability, food systems and environmental issues; during her Research Master’s studies in Brain and Cognitive Sciences at the University of Amsterdam, her research focused on the role of visual attention in sustainable food choice. At Future of Food Institute, Suvi is happy to bring her consumer insights and food expertise to help clients make more future-proof decisions for their organizations.
Toyin is a third-year Digital Business Concepts student at Fontys University, passionate about using digital strategies to promote sustainability. As an intern at the Future of Food Institute, Toyin combines creativity and technical skills to develop impactful digital marketing campaigns that support the company’s mission of helping businesses in the sustainable food sector foster a more sustainable food system.
Join us!
Future of Food Institute is a small team with big ambitions. To make these ambitions reality, we are always looking for professionals who share our passion for and dedication to sustainable food.
Drop us a note if you think we’d make a good match!
Please note that we will only consider applications from fluent (native) Dutch speakers at this moment.
Do you have an eye for exciting innovations?
Join our School of Trends where we are building a community of ambitious food-loving students to explore food innovations and trends. Join the group for the first project on a surprise topic where your findings will help guide industry experts in the field.
Are you a student interested in consumer research and sustainability? Join our dynamic team as a part-time assistant at Future of Food Institute! Participate in research projects, moderate our online communities, and create engaging content for social media.Click on ‘Learn more’ to find out more about the vacancy (in Dutch).
Within this internship you can conduct your own study, with our help and guidance. Together we will determine a relevant subject in the field of consumer behaviour and sustainable food, as well as the most suitable methodology. Once the research is completed, we will publish the results and make them available to interested parties in the food chain, for example in the form of blogs, white papers, webinars, and more.
We are looking for a creative and tech-savvy student who can help us:
1) Develop an online marketing and data-driven lead generation strategy,
2) Develop a system that will allow us to effectively and efficiently share our content and transform visitors into qualified leads,
3) Create online and social media content
Is your ideal position not listed? Please send us an open application.
Theresa worked with us previously as a research intern. Curious about her time working with us? Read Theresa’s story here
Alterego is a creative branding agency, specialised in brand identity and brand activation. From logo design to complete package design and from creative concepts to online marketing, they help sustainable food companies create a new brand identity.
Food Cabinet is a creative campaign and communications bureau, whose mission is to encourage sustainable food choices.
Brave New Food is a European food innovation platform that stimulates collaborations between a thriving community of innovative startups/scale-ups, and leading food corporates, retailers, distributors, impact investors and knowledge partners.
The Future of Food Institute was founded in 2018 by market researcher Durk Bosma and food technologist Simone Lamers.
We have served food – and FMCG clients for more then 20 years, and we noticed that many attempts to make the food chain more sustainable stranded because of low consumer adoption. The wrong products were developed, the wrong consumers targeted or the wrong messages told.
What was lacking was clear insight in the motivations of consumers. What was driving them to eat and drink more sustainably? What was holding them back? And no easy way to obtain these insights other than by hiring an (expensive) market research agency with limited prior knowledge about sustainability.
Our goal is to help sustainable food companies to innovate faster and communicate with more impact.
We do this by offering accessible and crystal clear consumer insights.
We are a full service market research agency focused on consumer behavior in the area of sustainable food. We are based in The Netherlands, but our scope is international because the food chain is international.
We love to work with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.
Check this interview by Dutch marketing magazine Nieuwstribune
We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight.
We are the insights partner of choice for food companies and non-profits that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.
The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague
(+31) (0)70 2042314 - Info@futureoffood.institute
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