Food Forum
Meet our conscious consumer community. A group of engaged, Dutch consumers is here to help you respond to any challenges you may have. The Food Forum is an easy and accessible solution that delivers the consumer insights you need.
The power of consumer-driven innovation
The Food Forum is a vibrant community of conscious consumers, designed to give businesses direct access to the insights they need to create impactful food products and campaigns. This group of engaged Dutch consumers provides real-world validation, structured feedback, and creative input, ensuring your ideas resonate with the market.
By leveraging the Food Forum, you can minimize risks, streamline development, and increase the chances of success for your innovations, branding, and communications—at a fraction of the cost of traditional research.
You gain direct access to real, unfiltered consumer feedback, allowing you to launch impactful products, create compelling campaigns, and make strategic decisions with confidence.
Our offer: fast, flexible, actionable insights
The Food Forum offers a quick and cost-effective way to test and refine your ideas, giving consumers a prominent and driving role in your product development and marketing efforts.
With our community, you can:
✅ Get clear, concise consumer insights that are easy to understand and act upon.
✅ Engage the frontrunners who shape trends and influence purchasing decisions.
✅ Explore new ideas and receive real feedback from real people.
✅ Identify consumer pain points and desires to sharpen your value proposition.
✅ Reduce the risk of failure by validating concepts before launch.
Our approach ensures a smooth, structured process that integrates seamlessly into your product development, campaign strategy, and strategic decision-making.
Developed in partnership with Food Cabinet
Food Forum is developed in collaboration with Food Cabinet, a leading campaign agency specializing in sustainable food. Their expertise helps translate consumer insights into effective campaigns that drive real impact.
Cutting-edge research techniques at your fingertips
Our research platform offers a flexible approach, allowing you to tailor your research to your specific needs. Whether you’re testing product ideas, marketing campaigns, packaging, branding, claims, or sustainability messages, our methodology ensures quick, low-cost, and actionable insights.
We offer a mix of quantitative and qualitative research methods to capture deep consumer insights:
- Store visits – Understand how consumers interact with your product in a real-world setting.
- Photo assignments – Get visual insights into consumer habits and preferences.
- Storytelling & collages – Uncover deep emotional connections to food products.
- Idea generation & co-creation – Develop concepts alongside engaged consumers.
- Surveys & structured feedback – Validate your ideas with targeted quantitative insights.
Have a question?
We love to tell you more, so feel free to contact us for more information or fill in the form at the bottom of the page.
What we do
The online panel of Future of Food Institute helped me to identify the potential of the concept and to understand the drivers and barriers behind it. It strengthened the pitch I gave about the concept within the Food Forward Track organised by Rabobank. It gave good insights on what we need to improve on the concept to make it even more successfull. It was pleasant to follow the answers and interactions of the respondents within the community as a silent observer. It’s clear that they really feel safe within the community to answer openly.
Our Success Stories
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Concept testing for a soda brand that uses a novel ingredient: cocoa juice
Kumasi wanted to find out which of their strengths they need to focus on in their brand positioning and if there are any other hidden strengths that they can promote. So we conducted a concept test to find out.
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Packaging test for a sustainable wine brand
Great wine, like many great foods, can look even better when consumers love the packaging. We tested 2 new designs to find out which one works best. We asked our Food Forum members for their honest feedback.
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Testing a new concept: Plenty! the artisanal, plant-based specialty shop
The client was at the early stages of developing the concept for Plenty! and wanted to validate her assumptions. We were asked to learn whether her intended target audience was indeed the most fitting for this concept, to what extent they found it appealing, and how the concept could be strengthened.
We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight.
We are the insights partner of choice for food companies and non-profits that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.
