Packaging Test

Packaging design plays a crucial role in the consumer decision to buy your product (or not). Therefore, making sure your packaging design appeals to consumers and brings across the right message is extremely important.

What is a packaging test

A packaging test will help you understand how well a (proposed) packaging design meets your criteria and on a deeper level, what makes an effective packaging.

Why

Be inspired when starting work on a packaging design
Improve packaging design
Choose the best design out of several options

A packaging test is usually carried out when a new packaging design is nearly finished. But you can also involve consumers when you want to be inspired before you start working on new designs.

How

If hard figures about how a specific packaging design is appreciated are needed, a quantitative approach is the way to go. In an online survey we show the designs and ask questions about it. But if understanding what makes an effective packaging design is required, an in-depth qualitative approach is the ideal set-up. We will guide in choosing the right approach.

Have a question?

We love to tell you more, so feel free to contact us for more information or fill in the form at the bottom of the page.

What we do

Strategy

Innovation

Advertising

We believe that understanding consumers is key to making the food system more sustainable. Successful innovation and impactful communication require a solid foundation of consumer insight.

We are the insights partner of choice for food companies and non-profits that aim to have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.